THE 2006 HOTEL HERO AWARD FINALISTS WERE:
Beyond the Call of Duty
- John Majka - Cathedral Hill Hotel
- Henry (Hank) Potter - Hilton San Francisco Fisherman's Wharf
- Phil Hoffmann - Omni San Francisco
- Joey Nubla - Omni San Francisco
- Ken Luc - Palomar
Rising Star
- Laura Meith - Best Western Tuscan Inn
- Alejandra Almaraz - Laurel Inn
- Raya Galang - Omni San Francisco
- Claudia Gales - Villa Florence
- Paul Piscopo - W San Francisco
Unsung Hero
- Manway Choy - Cathedral Hill Hotel
- Sergio Contreras - Galleria Park Hotel
- Andrew Hom - Mandarin Oriental
- Elaine Tomita - Palace Hotel
- Amy Lee - Parc 55 Hotel
Lifetime Achievement - Operations
- Barney Garcia - Omni San Francisco
- Steven Pace - Palace Hotel
- Aurora Lund - San Francisco Marriott
- Raquel Lara - The Archbishop's Mansion
- Albert Serapio - Villa Florence
Lifetime Achievement - Department Manager
- Alma Beasenburg - Omni San Francisco
- Chris Giuntoli - San Francisco Marriott
- James McCasland - Hilton San Francisco
Lifetime Achievement - Hotel Executive
- John Hutar - Hotel Nikko
- Ingrid Summerfield - Joie de Vivre Hospitality
- Stefan Muhle - The Orchard Hotel
Innovation
- Clift
- The Orchard Hotel
- Villa Florence Hotel
Community Spirit
- The Argent Hotel
- Best Western Tuscan Inn
- Phoenix Hotel