THE 2008 HOTEL HERO AWARD FINALISTS WERE:
Beyond the Call of Duty
- Larry Bell - Hotel Whitcomb
- Bob Boone - Cathedral Hill Hotel
- Kent Cunningham - Cathedral Hill Hotel
- Citra Darmawati - Hotel Palomar
- James Nelson - Orchard Hotel
Unsung Hero Award
- Valentino Low - The Ritz-Carlton, San Francisco
- Rene Monje - Hotel Whitcomb
- Celia Schulthss-Lota - The Ritz-Carlton, San Francisco
- Gene Sevilla - Hilton San Francisco
- Yee Lam Yu - Palace Hotel
Rising Star Award
- Angel Aroche - St. Regis San Francisco
- Adam Beer - Westin St. Francis
- Constance Desousa - St. Regis San Francisco
- Chad Merced - Mandarin Oriental
- Heather Powell - JW Marriott
Lifetime Achievement Award - Hotel Executive
- Yvonne Lembi-Detert - Personality Hotels
- Stefan Muhle - The Orchard Hotel
- Anna Mare Presutti - Hotel Nikko, San Francisco
Lifetime Achievement Award - Department Manager
- Stanley Liu - The Westin San Francisco Market Street
- Sonia Melendez - Harbor Court Hotel
- Karen Rambaud - Mandarin Oriental, San Francisco
- Jerre Riffle - Palace Hotel
- Philippe Striffeler - Hotel Nikko San Francisco
Lifetime Achievement Award - Operations
- Richard Chan - The Cartwright
- Albert Flores - Hotel Monaco
- Barney Garcia - Omni San Francisco
- David Shortz - Hilton San Francisco
- Tom Sweeney - Sir Francis Drake Hotel
Innovation Award
Community Spirit Award